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Automation for retail and e-commerce brands

Automations for COD checks, order questions, payout matching and stock, connected to Shopify and Razorpay.

3D render of small AI agent units on plinths, cabled to a central orchestrator unit

At a glance

Retail engagements
Typical buyers
D2C brands, Shopify stores, marketplace sellers, multi-outlet retailers
Integrations
Shopify, Razorpay, UPI, WhatsApp Business API, Google Workspace, n8n, Tally
Our products used
WhatsApp CRM, Cybe Social, Fint, Desk
Data rules
Consumer Protection (E-Commerce) Rules 2020, DPDP Act 2023; UK Consumer Contracts Regulations and PECR

The admin behind every order

Growth in orders brings a matching growth in small, repeated jobs.

COD confirmation, order status questions, payout matching and stock counts are frequent and checkable. Pricing, buying and complaints that need judgement stay with your team.

Read more about The admin behind every order

For an Indian D2C brand, cash on delivery is often a large share of orders, and many COD parcels come back unopened. Each return to origin costs two shipping legs and ties up stock. The fix most stores use is a confirmation call before dispatch, which means someone on the phone all day.

After dispatch come the "where is my order" messages on WhatsApp and Instagram, almost all answerable from the courier tracking page. Then the money: Razorpay settles in batches, net of fees and GST on those fees, so matching a settlement to the orders inside it and to the bank credit takes a spreadsheet and an afternoon. Stock counts drift when the same product sells on the website, a marketplace and in a physical store.

These are the jobs e-commerce automation handles well. They are frequent, rule-based and checkable. Pricing, buying, product decisions and customer complaints that need judgement stay with your team.

What we build for stores

COD confirmation on WhatsApp

COD buyers confirm, change the address or cancel on WhatsApp before dispatch.

Read more about COD confirmation on WhatsApp

When a COD order is placed, the customer gets a WhatsApp message with buttons to confirm, change the address or cancel. Unconfirmed orders are held before dispatch. Built on our WhatsApp CRM and connected to Shopify.

Order status and support

Order status and return requests answered from Shopify and courier data, or passed to a person.

Read more about Order status and support

Order status, delivery date and return requests answered on WhatsApp from Shopify and courier data. Anything outside those answers goes to a person with the order already pulled up. See WhatsApp automation.

Payout reconciliation

Razorpay settlements split into orders, refunds, fees and GST, then matched to the bank credit.

Read more about Payout reconciliation

Razorpay settlements broken down to the orders, refunds, fees and GST inside each one, then matched to the bank credit. Sales invoices, expenses and GST summaries kept in Fint or posted to Tally.

Social posting and reporting

Launches posted to every account with Cybe Social, and ad spend, sales and returns on one dashboard.

Read more about Social posting and reporting

Product launches posted to every connected account from one place with Cybe Social, and ad spend, sales and returns brought together in a marketing dashboard.

Store builds and speed

Shopify setups, custom storefronts and checkout fixes, plus campaigns from our growth team.

Read more about Store builds and speed

Shopify setups, custom storefronts and checkout fixes from our web engineering team, and campaigns from growth marketing.

Numbers that should agree, and usually do not

Most store owners find the gaps in this table by accident. The system checks them every day.

CheckCompared againstTypical cause of a mismatch
Shopify ordersRazorpay payments and COD remittancesPayment captured but order cancelled, or the reverse
Razorpay settlementBank creditFees, GST on fees, refunds and chargebacks deducted
COD remittance from courierDelivered COD ordersShort remittance or orders marked delivered late
Website stockMarketplace and store stockA sale on one channel not synced to the others
Sales invoicesGSTR-1Credit notes for returns missing from the return
Marketplace payoutOrders, commission and GST TCSCommission or TCS not booked, so input credit is missed

Each mismatch is listed with the order number and the amount, for your accounts person to resolve.

What the law expects of an online store

Fig. 01 High angle: each agent unit cabled to the orchestrator
Regulation and practiceIndia, UK, Gulf
Consumer Protection (E-Commerce) Rules 2020
Clear return, refund, exchange, warranty and delivery terms, a grievance officer, and country of origin shown for goods.
Legal Metrology (Packaged Commodities) Rules
MRP, net quantity and manufacturer details shown on the product listing for packaged goods.
GST TCS
Marketplaces collect tax at source on sellers' net sales; sellers claim it when filing.
DPDP Act 2023
Customer phone numbers and addresses are personal data. Marketing messages need consent, and customers can withdraw it.
WhatsApp
Order updates use approved utility templates; promotions use marketing templates and only reach customers who opted in.
UK
Consumer Contracts Regulations give a 14 day cancellation right for most online orders; PECR controls marketing email and SMS.
Gulf
UAE and Saudi stores add VAT to invoices and keep VAT records.

Content at catalogue scale

We draft product descriptions from spec sheets and generate product images and videos. Your team checks each one against the product before it goes live.

Read more about Content at catalogue scale

Stores with hundreds of products spend real time writing descriptions and preparing images. We generate first drafts of product descriptions from your specification sheets, and product images and short videos through our video generation studio, for your team to approve. Nothing goes live on the store without someone checking it against the actual product.

We build for stores in Chennai and across India, and for brands selling into the UK, the Gulf and Southeast Asia.

Questions

Does WhatsApp COD confirmation actually reduce returns?

It catches the orders that were never going to be accepted: wrong addresses, duplicate orders and impulse purchases the buyer has changed their mind about. How much it helps depends on your product and audience, so we track confirmed, cancelled and returned orders from day one and show you the before and after.

Can this work with Shopify and Razorpay?

Yes. We build integrations with both, reading orders, payments, refunds and settlements through their APIs. Other platforms with an API or a regular export can be added the same way.

Will customers know they are talking to a bot?

Yes. The WhatsApp flow says what it can help with, and offers a person at any point. Questions it cannot answer from order data are handed over with the order details attached.

We sell on marketplaces as well. Can you reconcile those payouts?

Yes, from the settlement reports the marketplace provides. Each payout is split into orders, commission, shipping fees, GST TCS and adjustments, so you can see what you were actually paid for and claim the TCS credit.

Can the same system post our products on social media?

Cybe Social schedules one post to every connected account, with AI suggested captions and hashtags that your team edits before publishing.

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