CyberFreezeDev Loading
  1. Home
  2. Services
  3. Growth marketing

SEO and performance marketing measured against real leads and sales

Search, paid and content marketing measured against enquiries that became customers.

3D render of a phone sending chat bubbles into a three lane CRM pipeline board

At a glance

Growth marketing
Search
Technical SEO, content, Google Business Profile, Search Console
Paid
Google Ads, Meta Ads, LinkedIn Ads
Tracking
GA4 events, conversion setup, UTM conventions, CRM source fields
Lead handling
Forms and WhatsApp into a CRM with an owner per lead
Social
Scheduling and analytics with Cybe Social
Reporting
Monthly review against leads, customers and cost per customer
Terms
Monthly cycles with agreed deliverables

Growth marketing, done by engineers

The usual monthly report counts clicks. We count customers.

Tracking goes in before spend goes up, and every monthly review starts from leads and sales, not impressions.

Read more about Growth marketing, done by engineers

A lot of digital marketing in India is sold on impressions, followers and click-through rates. Those numbers are easy to grow and say little about whether the phone rang. The questions an owner actually has are simpler: how many enquiries did we get, from where, how many became paying customers, and what did each one cost?

We set up SEO and performance marketing so those questions have answers. Tracking goes in before spend goes up. Every form, call and WhatsApp enquiry is tagged with its source and lands in a CRM, and the monthly review starts from leads and sales, then works back to the channels.

The reporting runs on the same pipeline as our marketing intelligence dashboards. Leads arriving on WhatsApp are handled by our WhatsApp CRM automation service. The pages people land on are built or fixed by our web engineering team.

What we do

Technical SEO

Indexing, speed, structured data, internal links and redirects fixed before new content.

Read more about Technical SEO

Crawl and index checks in Search Console, site speed, structured data, internal linking, duplicate pages and redirects. On many small business sites, these basics are the right place to start before any new content is written.

Content that answers buyer questions

Pages written from the questions your customers ask, with real process detail.

Read more about Content that answers buyer questions

Service, location and comparison pages written from what your customers actually ask your sales team, with real detail: prices or price factors where you are willing to publish them, process steps, documents needed, timelines.

Local search

Google Business Profile kept current and reviews requested, never written or bought.

Read more about Local search

Google Business Profile set up and kept current, consistent name, area and phone details across listings, and a simple routine for asking happy customers for reviews. We never write or buy reviews.

Paid campaigns

Google, Meta and LinkedIn Ads, with conversion tracking checked before budgets rise.

Read more about Paid campaigns

Google Ads search campaigns for high-intent queries, Meta Ads for awareness and click-to-WhatsApp, and LinkedIn Ads for B2B audiences by job title and company. Conversion tracking is checked before budgets are raised.

Social publishing

Posts scheduled in Cybe Social, with AI caption suggestions edited by a person.

Read more about Social publishing

Posts planned and scheduled across accounts with Cybe Social, our own scheduler, including AI caption and hashtag suggestions that a person edits before publishing.

How an engagement runs

Fig. 01 Overhead: messages filed into three pipeline lanes
  1. 01 Audit

    Search Console, GA4, ad accounts and lead records reviewed, with problems ranked by cost.

    Read more about Audit

    Search Console, GA4, ad accounts, your website and how leads are recorded today. You get a written list of problems ranked by how much they cost you.

  2. 02 Fix tracking first

    GA4 events, conversions, UTM rules and a source field on every CRM lead.

    Read more about Fix tracking first

    GA4 events, ad conversion setups, UTM conventions and a source field on every lead in the CRM. Without this, no later report can be trusted.

  3. 03 Fix the site

    Technical SEO issues and the landing pages that matter most get fixed.

    Read more about Fix the site

    Technical SEO issues and the landing pages that matter most for your services and locations.

  4. 04 Run campaigns and content in monthly cycles

    A written plan each month, reviewed against leads, customers and cost per customer.

    Read more about Run campaigns and content in monthly cycles

    Each month has a written plan, the work delivered, and a review against leads, customers and cost per customer. Budgets move toward what is producing customers.

Where it fits, and where it does not

Good fit

Businesses that can handle more enquiries and want to know which spend works.

Read more about Good fit

Service businesses, clinics, B2B suppliers, education providers and online stores that can handle more enquiries and want to know which spend is working.

Not a fit

No promised rankings, bought followers or fake reviews.

Read more about Not a fit

Anyone looking for promised rankings, bought followers or fake reviews. Search engines do not sell rankings, and we will not pretend otherwise.

Fix sales handling first

If enquiries already go unanswered, lead routing comes before more ad spend.

Read more about Fix sales handling first

If enquiries already go unanswered, more leads will not help. We would start with lead routing and follow-ups before spending more on ads.

Working with your team

We can take only tracking, site fixes, reporting and automation alongside your marketer.

Read more about Working with your team

If you have an in-house marketer or another agency, we can take only the technical side: tracking, site fixes, reporting and automation.

Questions

How long does SEO take?

Technical fixes can show in Search Console within weeks. Rankings for competitive terms usually take months and depend on your site's history and competition. We report progress on the queries that matter to you, not a single traffic number.

Do you need a long contract?

No. We work in monthly cycles with deliverables agreed in advance. Ad spend is paid by you directly to Google, Meta or LinkedIn, so you can see exactly what was spent.

Do you share ad account access?

Ad accounts, GA4 and Search Console are created or kept in your business's name, with access given to us. If we part ways, you keep everything, including campaign history.

Can you market to the UK or the Gulf?

Yes. Campaigns can target any country the ad platforms support. We adjust landing pages, currency and consent handling for UK GDPR where UK visitors are involved.

Do you use AI to write content?

We use AI to research, outline and draft, and a person who understands your business edits and checks every claim before it is published. Pages that say nothing specific do not rank or convert, whoever writes them.

Last updated