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Search WhatsApp chat history across your whole team

Find what a customer said, who replied and when, without scrolling someone else's phone.

3D render of a phone sending chat bubbles into a three lane CRM pipeline board

Why history matters in sales

Every conversation on the business number is stored against its lead, so any rep can find the earlier order and reply.

Read more about Why history matters in sales

A customer writes "same as last time, but 20 units". The rep on duty was not there last time. Without a searchable history, the answer is a phone call to a colleague or a long scroll. In WhatsApp CRM, every conversation on the business number is stored against its lead or customer, so the rep finds the earlier order in seconds and replies with confidence.

Ways to find a conversation

By contact or number

Search name, company or phone; with or without +91, it finds the same person.

Read more about By contact or number

Search by name, company or phone number. A number written with or without +91 finds the same person.

By what was said

Search message text for a product, order number, city or date.

Read more about By what was said

Search message text for a product name, an order number, a city or a date.

By direction and date

Filter inbound or outbound messages between two dates to settle disputes.

Read more about By direction and date

Narrow to messages the customer sent, or the business sent, between two dates. Useful when settling "we never got your message".

A summary per contact

Message counts each way plus first, last, inbound and outbound contact dates.

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For any lead: how many messages each way, first contact, last contact, last inbound and last outbound. A quick read on whether the relationship is active.

Who can see what

Fig. 01 Overhead: messages filed into three pipeline lanes

Access follows roles agreed at setup, and retention is your decision under the DPDP Act 2023 or UK GDPR.

Read more about Who can see what

Chat history contains personal data, sometimes health or financial details. So access should follow roles. A common split is that reps see their own leads and managers see the whole team; we agree the roles with you during setup.

For Indian businesses the Digital Personal Data Protection Act 2023 applies to this data; for UK clients, UK GDPR. We keep chat storage within what your purpose needs, and the retention period is your decision, written down at setup. If a customer asks what you hold about them, the contact search is where you start.

History also feeds other features. Lead qualification reads earlier answers, so a returning customer is not asked the same questions twice, and follow-ups check the last inbound message before sending.

Searching documents too

PDFs and photos customers send can be stored with the lead; reading them automatically is a separate OCR build.

Read more about Searching documents too

Customers often send PDFs and photos on WhatsApp: purchase orders, prescriptions, ID copies, site photos. Those files can be pulled out of the chat and stored with the lead. If you need to read them automatically, for example extracting order lines from a PO, that is an OCR and document intelligence build on top.

Questions

Does it include chats from before we set up WhatsApp CRM?

History starts from when the number is connected. Whether older chats can be brought in depends on where they live today; we check this during setup.

Can a rep delete a chat?

Deletion rules are part of the role setup. Most businesses keep history and restrict deletion to managers.

Is the history stored in India?

Where data is stored is agreed per project. Tell us your requirement and we will design around it.

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